A sofa can quietly dictate how a room is organised. Its back establishes a boundary, its seats face a chosen direction, and other furniture takes up positions around it. Amama offers a different starting point.
Designed by Andrea Steidl with the Natuzzi Style Center for Natuzzi Italia, the modular system allows double-sided configurations. It received recognition in interior home furniture at the 2025 European Product Design Award.
The design is conceived as an island within a living space. Instead of presenting one principal face, it allows activity to develop in different directions. Its position becomes part of how people move, sit, and gather within the room.
Natuzzi describes individual modules that can also stand alone, supported by an integrated system of complementary elements. The award entry identifies surfaces that can take on the roles of shelves, tables, armrests, or storage.
Those combinations bring an architectural quality to the furniture. A place to sit can establish somewhere to read, set down a drink, or pause beside another activity. Upholstered volumes and firmer surfaces accommodate different parts of the same daily routine.
Modularity still needs a clear organising idea. More possible arrangements do not automatically produce a convincing room; circulation, windows, and the habits of its occupants remain important. Amama’s double-sided island gives its variations a recognisable spatial purpose.
The design’s appeal lies in what it allows the sofa to connect. Its edges can participate in several relationships at once, rather than dividing the room into a front and a back.
Amama places seating within the life of an open interior, where one conversation can continue while another begins nearby.
View Amama on the European Product Design Award winner’s page →
